Savvy manufacturers leave sales to independent reps 

Why Use a CPMR Graduate?

When you create a network of reps who have completed the Certified Professional Manufacturers Representatives  program (CPMR), you can be assured of commitment to solid quality sales and marketing from individuals who serve their principals and mutual customers with the highest degree of professionalism.
The CPMR designee has demonstrated organizational management skills by completing the demanding, three-year certification program while still maintaining day-to-day business. The CPMR-managed company possesses demonstrated stability and proactively operates to maintain this in the future. These professionals are solution oriented; by using synergies within their portfolio lines on behalf of their principals, they deliver cutting edge service to their customers.

CPMR graduates subscribe to the stringent requirements of their common Code of Ethics, thus safeguarding the integrity of their firm and the factories they represent.

CPMR Certification Code of Ethics

CPMR® Code of Ethics

As a Certified Professional Manufacturers Representative designation earner, I pledge to:

  1. Maintain the highest standard of personal conduct.
  2. Promote and encourage the highest level of ethics within my industry.
  3. Maintain loyalty to the organization that employs me, and pursue its objectives in ways that are consistent with industry interests.
  4. Recognize and discharge my responsibility, and that of my industry, to uphold all laws and regulations relating to the CPMR policies and activities.
  5. Strive for excellence in all aspects of my industry.
  6. Use only legal and ethical means in all activities.
  7. Accept no personal compensation for related services or activities except with the knowledge and consent of the management of my company.
  8. Maintain the confidentiality of privileged information entrusted or known to me by virtue of my position.
  9. Refuse to engage in, or countenance, activities for personal gain at the expense of my company or the industry at large.
  10. Always communicate internal and external statements in a truthful and accurate manner.
  11. Cooperate in every reasonable and proper way with industry colleagues, and work with them in the advancement of the selling profession.
  12. Use every opportunity to improve public understanding of manufacturers representatives and their positive impact upon my industry.

As a CPMR designation earner, I understand that the reputation and professionalism of all independent representatives depends on me as well as others engaged in the profession. I will adhere to these standards to strengthen the reputation and integrity for which we all strive. I understand that failure to consistently act according to this
Code of Ethics may result in the loss of the privilege of using the professional designation.

Are You New to Reps?

Are You Considering Outsourcing Field Sales?

Independent manufacturers’ representatives are a cost-effective way to get your products to market. Independent reps become your technical sales force, they cover the cost of sales and are paid on commission. Manufacturers do not always factor in all the items associated with direct sales. Compare the chart of accounts used when using reps vs direct sales using our spreadsheet called Comparing Real Costs of direct vs outsourced sales.

Do You know which sales reps to interview?

We suggest you interview Certified Professional Manufacturers Representatives (CPMR) graduates because they have taken the time to earn the CPMR designation and value it enough to maintain it annually.

Are You Considering Outsourcing Field Sales?

Long-lasting relationships are beneficial for customers, manufacturers and reps alike. Use these guidelines to cover the basics when interviewing.

The information exchanged will help each side understand the possibility of building a strong foundation, leading to an enduring relationship between the rep and the principal.

The Interview Guide For Manufacturers


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Included in the guide are questions about:


1 - Rep and Personnel Management

2 - Territory Covered and Markets Served

3 - Company Growth and Future Plans

4 - Marketing Services

5 - Sales Promotions


And much more...

Please check your email and confirm you want the guide.

The Interview Guide For Reps


Grab your copy!


Included in the guide are questions about:


1 - Contracts and Territory

2 - Service Policy

3 - Sales Support

4 - Training Policy

5 - Commissions


And much more...

Please check your email and confirm you want the guide.

Passport into the Territory


A Guide for Making Successful and Profitable Visits.


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Guidelines for Planning Your Business Year


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