Online Classes

New Business Opportunity Strategy That Works

Format: Scheduled virtual classes, 1 hour each, over 5 weeks with live instructor.
Objective: Propel your business to success through consistent lead generation in highly targeted markets where your solutions are the best fit.
Primary audience: Business owners and managers, manufacturers, reps, and distributors who are setting the new business opportunity strategy and executing the resulting sales campaigns.

In this dynamic, individualized program, participants will create a six-month lead generation strategy for their own company that integrates multiple business, digital, and collaborative strategies to nurture and attract qualified leads.

In a recent program a technology company who took this program saw their response rates and ability to set appointments increase by 13%. The number of average monthly sales resulting from campaigns increased 74%. Astonishingly, sales reps began to sell broader solutions across all their opportunities, not just those prospects generated from the lead generation campaigns.

Tuition:   $975

What you can expect:

Welcome session:   New business goals and activities pros & cons
Strategy session 1: Identify your target market & trigger events
Strategy session 2: Define the personas & key messages
Strategy session 3: Create your new business opportunity strategy that works
Strategy session 4: How to implement your NBO strategy

Accompanying Tools:

4 30-minute lead generation content videos
9-Part Lead Generation Strategy E-tool
Copy of The Sales Magnet book
Lead Generation Strategy Learning Guides
List Services Directory
Marketing and Lead Generation Audit E-tool
Sample Email Campaigns
Recordings of all Strategy Sessions