New for January 2020 – MBP at CPMR! Scroll down for more information.  

Many manufacturers struggle to engage with their independent sales reps. From not meeting sales expectations to shifting priorities to reporting, it’s not uncommon for sales leaders to become frustrated with the independent sales rep model. However, it doesn’t have to be this way.   

At MRERF, we’ve been training independent sales reps for over 35 years. We understand what works and what doesn’t, which is why we developed the Manufacturer’s Best Practices (MBP) program to help you make the most of your rep relationships. 

During the 2-day MBP training, sales leaders learn various strategies such as selecting the right reps for the business, leveraging reps to meet strategic plans, and how to align with your reps, so your business becomes top of mind. In short, the MBP program gives you the tools and processes you need to create strategic partnerships with your reps, so you can increase your sales.

MBP Course Overview

  • Rep Business Model Overview
  • Interviewing and Negotiating Guidelines
  • Annual Rep Planning
  • Territory Management
  • Line Launch Checklist
  • Reps as Strategic Partners
  • And more…

Enroll Now for the Next Course

MBP @ CPMR in January 2020

Join us at the next MBP workshop that will be held during our Certified Professional Manufacturer’s Representative program in Austin, Texas. You will be in session on Tuesday, Jan. 7th and Wednesday, Jan. 8th. Come early to attend selected CPMR sessions and to interact with reps attending CPMR as well as the instructors.

Schedule for this specific MBP workshop:

  • Travel Sunday or Monday
  • Check-in at registration desk either day
  • Attend a CPMR session (more details to follow after registering for MBP)
  • Reception Monday evening with other MBP & CPMR attendees (you may know someone), CPMR faculty and MRERF/IPA Board Members and staff
  • Depart Wednesday evening or later

Toward the bottom of the web page are links to other items of interest – just click on the box with the plus sign to see more details.

CPMR Step 1


Select and register for the dates that work best for you.

CPMR Step 2


Learn best practices to engage with your sales reps.  

CPMR Step 3


Become top of mind with your reps and watch your sales grow.



Rep Business Model – Increase sales

Align the Process to Select and Analyze a Rep Firm

Develop and Refine the Rep Relationship

Effectively Navigate Rep Firms

Establish Strategic Partnerships through Rep Councils

The MRERF MBP workshop is focused on your relationship with each of your independent sales representative firms. The objective is to increase sales through Collaboration, Leadership, Communication, and Raising the level of professionalism in your partner organizations.

Not realizing the goals, you expected from your reps, can be frustrating. As a manufacturer you may not be getting the information from the market that you believe should be forthcoming.

This workshop will enable you to ask key questions: “Are we working with outdated definitions and perceptions of what this independent selling model is? How can we better improve the relationship with our reps to uncover new business opportunities, and grow our sales?


Moving from deciding to go with reps, to creating a strong, strategic relationship requires deliberate and well defined steps. This Rep Process delivers increased sales while building critical trust.

Finding, interviewing, and analyzing the right rep firm for your product and territory takes time and informed alignment throughout your entire company. Each of these circles represents the actions required to start the relationship off on the most complete footing with the highest success factors.

The third step in the Rep Process focuses on Developing and Refining the Relationship. Here are the key elements to making that happen.

January 7 – 8, 2020

  • Arrive Sunday, Jan. 5th or Monday, Jan. 6th
  • Depart Wednesday evening or Thursday, Jan. 9th

AT&T Executive Education & Conference Center on the campus of the University of Texas at Austin
1900 University Avenue, Austin, TX 78705

Transportation to/from each location, dinners and hotel reservations are not included in tuition. In locations where MBP is held at a MicroTek facility, special rates may be available at select hotels within a short distance to the class venue. Click on the desired location to see options with special MicroTek pricing. A new tab should open up without leaving the MRERF website. You may need to select the “Hotels” tab to view options.

January 2020 MBP @ CPMR

  • Enjoy the convenience of staying on-site at the AT&T Executive Education and Conference Center. Reserve your room for MBP @ CPMR 2020 now via this link –reservation link with special rates
  • You may choose to stay at other nearby hotels – contact for rates
    • Hampton Inn & Suites Austin @ The University/Capitol
      • 1701 Lavaca St., Austin, TX 78701
      • 512.499.8881
    • DoubleTree by Hilton; Austin – University Area
      • 1617 S Interstate 35 Frontage Rd, Austin, TX 78741
      • 512.479.4000

MBP Public Tuition: $1,495
Association Member Tuition: $1,295

Tuition covers workshop materials, classroom instruction, continental breakfast, lunch, and coffee breaks both days.