The company that makes the product can be called:
Factory
Manufacturer
Principal
Vendor
Supplier

A factory that does not have an inhouse sales force uses:
Agents
Brokers
Dealers
Independent Manufacturers Representatives
Outsourced Sales
Representatives
Reps



Some industries use companies that will purchase and warehouse products. These are called:
Dealers
Distributors
VAR - Value Added Resellers

everybody wants to sell to:
Clients
Customers
Dealers
End users
OEMs (Original Equipment Manufacturers)
Outlets
Stores

Rep Firm Owners Are Also Called:
Entrepreneurs
Owners
Principals (not to be confused with the Principals you represent)

Agents  - Field sales for a factory that does not have a direct sales force
Brokers - Field sales for a factory that does not have a direct sales force
CEH - Continuing Education Hour, 1 Hour = .1 CEU
CEU - International Standard, Continuing Education Unit, 1 Hour = .1 CEU
Clients  - One of many customers representatives, distributors and factory direct salespeople want to sell to
Consultative selling - The method of selling that answers the customer's questions before asking for the order. For more information, apply for CSP certification
CPFB - Certified Professional Food Broker, industry specific designation that is interchangeable with CPMR
CPMR - Certified Professional Manufacturers Representative
CSP - Certified Sales Professional
Customers - One of many customers representatives, distributors and factory direct salespeople want to sell to
Dealers – 1) Field sales for a factory that does not have a direct sales force, 2) One of many customers representatives, distributors and factory direct salespeople want to sell to
Distributors - Company that purchases product to warehouse and re-sell
End users - Who representatives, distributors and factory direct salespeople want to sell to
Entrepreneur - Independent manufacturers' representatives
Factory - Company that makes the product to be sold
Independent Manufacturers Representatives - Field sales for a factory that does not have a direct sales force
IPA - Institute for Professional Advancement, MRERF's educational and credentialing subsidiary
Manufacturer - Company that makes the product to be sold
MRERF - Manufacturers Representatives Educational Research Foundation
Multiple Line Selling - Representing more than one manufacturer to provide multiple solutions to customer needs
Original Equipment Manufacturers (OEMs) - Who representatives, distributors and factory direct salespeople want to sell to
Outlets - One of many customers representatives, distributors and factory direct salespeople want to sell to
Outsourced FIELD Sales - Field sales for a factory that does not have a direct sales force
Owner - Independent manufacturers' representatives
Principal - 1) Company that makes the product to be sold, 2) Owner of Independent Manufacturers' Representative firm
Representatives - Field sales for a factory that does not have a direct sales force
Reps - Field sales for a factory that does not have a direct sales force
Stores - One of many customers representatives, distributors and factory direct salespeople want to sell to
Synergy - Having multiple product lines that create more efficient solutions for the customer
Supplier - Company that makes the product to be sold
Territory - Region that a representative lives in and sells in
Value Added Resellers (VAR) - Company that purchases product to warehouse and re-sell
Vendor - Company that makes the product to be sold

If you have terms in your industry that are not included here, please let us know. (Nice terms!)