7/9/2010
HIRA 2010 Faster failure makes you more money. At least that is what Rick Farrell says at HIRA 2010. And it does make sense…if you aren’t going to get the sale…at least don’t get it as fast as possible so you can get on to the next opportunity.
I enjoy it when objective third parties reiterate what we talk about in CSP. Don’t sell…ask questions. Don’t show up and throw up.
Rick relates that clients are swimming in content…what salespeople should be providing is context! Bring perspective to the client.
Get the client to sell us…sell us on why the client wants to change…sell us on the fact that the client is ready to change. Or perhaps, the client is comfortable being uncomfortable and isn’t ready to change. Interesting.
HIRA 2010 has been a very good conference. Congratulations to the leadership!
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