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7/14/2010

Post HIRA 2010
HIRA 2010 was filled with good energy. From where I sat, there was a lot of conversation about investing in professional development. The beauty of our programs for reps, distributors and manufacturers are many…here are some highlights:

  • High quality programs providing oh-so-valuable tools for improving rep businesses across the country
  • Amazing networking opportunities crossing industry borders
  • Astounding money-back guarantee…you will find ideas and value for your business or we will refund your tuition

HIRA did a nice job of including manufacturers in their conference. We also work hard to provide quality programming for manufacturers. Our Manufacturer's Best Practices program will be held January 10-11, 2011 and is an opportunity to learn how to maximize the rep/principal relationship. Manufacturers can share best practices as well as ask questions from the "voice of the rep" and receive frank answers. Time and money well spent!

As an owner of a rep firm, CPMR is professional development worth investing in. To hear what graduates of CPMR say about the program, watch this video. You will hear about their CPMR experience in their own words.

Here are some reasons you want to enroll in CPMR:

  • Confirm your place as an industry leader
  • Provide post-retirement income with a succession plan
  • Build a cross-industry network of colleagues
  • Spot trends from other industries that may affect your industry
  • Invest in your most valuable asset: YOU!

CPMR is a series of three short sessions that will result in long-term benefits for your company.

As a salesperson, CSP is the fastest return on investment. Four days of instruction and interaction. One written exam and one verbal exam. The end result is a salesperson that is excited to get back to selling. And their selling will be more effective and more profitable.

One participant paid for the class (and time away) with a single order within two weeks of graduating from CSP. It is a small investment that reaps big rewards for a long, long time.

If you are still selling, you want both CPMR and CSP!




Posted By: Karen L. Jefferson, CPMR, CSP
at 7/14/2010 5:50:00 PM



7/9/2010

What Else Are You Selling?

Every year we graduate dozens of CPMR candidates, yet every year only a handful go through the CSP to become double designees. Why is that? Are CPMR graduates no longer selling? Or do they think CPMR gave them all the sales tools they need?


CPMR, as you know, is all about running a more effective and forward thinking rep firm.


Certified Sales Professional is all about selling.


The combined power of CPMR and CSP is awesome! You are a better business person after CPMR. And after CSP, you will not only will you be a better salesperson, you will also be able to guide your sales team better. WARNING: Your first CSP graduate will not be your last. 


There are 39 CPMR graduates that have earned CSP, too. Here is what a few of them have to say about having both designations:



CPMR has provided me a more global understanding of the rep business.  I am able to focus on the important aspects of our business and make more informed decisions.  Adding the CSP designation brought structure to what we do as a rep firm.  I have eight others in the company that are CSP designees and I am also able to help them identify solutions utilizing their education. Dual certification in today’s business environment is of tremendous value.
Kevin Adams, CPMR, CSP - Shaffer & Nelson (NEMRA)

CPMR and CSP are extremely well run and taught by highly skilled instructors that bring real world experience into the classroom. CPMR provides the platform and skills needed to run and manage a rep agency (line profitability, personnel management, technology, tax concerns, and benefit issues to name a few). CSP provides a proven road map through the sales process that allows me to be successful in the selling end of my business. Sales is simple, but not easy! Each certification provides me with critical skills needed to run and work in a successful Manufacturers rep agency. 
Dave Dasson, CPMR, CSP - Net Sales (ERA)

I am very honored to be one of only 39 people with the double designation.

The CSP program has been one of the best things that I have done for my sales career. It has been very beneficial to my career, helping me work towards achieving my goals. I have recommended the program to all of the sales professionals I know, whether they are relatively new to sales or have been in the sales profession for years.
Scott Catanzarite, CPMR, CSP – Group 4 Retail Equipment (MAFSI)

There is still time for you to earn your CSP designation in 2010. Minnepolis is filling fast (only six seats left at this writing). Phoenix is the last opportunity in 2010. Ahhhh...Phoenix in October...almost as good as Tempe in January!




Posted By: Karen L. Jefferson, CPMR, CSP
at 7/9/2010 10:46:00 AM


HIRA 2010
Faster failure makes you more money. At least that is what Rick Farrell says at HIRA 2010. And it does make sense…if you aren’t going to get the sale…at least don’t get it as fast as possible so you can get on to the next opportunity.

I enjoy it when objective third parties reiterate what we talk about in CSP. Don’t sell…ask questions. Don’t show up and throw up.

Rick relates that clients are swimming in content…what salespeople should be providing is context! Bring perspective to the client.

Get the client to sell us…sell us on why the client wants to change…sell us on the fact that the client is ready to change. Or perhaps, the client is comfortable being uncomfortable and isn’t ready to change. Interesting.

HIRA 2010 has been a very good conference. Congratulations to the leadership!




Posted By: Karen L. Jefferson, CPMR, CSP
at 7/9/2010 9:49:00 AM



7/2/2010

What Are You Selling?
What ARE you selling?


Would you give your customer a catalog and say “Flip through it and see if you like anything.”? Or do you ask questions to find out what they need? Do you offer solutions and then explain why the features of the product will benefit the customer?


You should be doing this same thing with your line card and your company portfolio. The “features” of our company and our professional development are inherent “benefits,” but do your customers understand how they benefit? If they do not understand, it is YOUR job to share the good news!


Charm and a sense of humor aside, what benefits do you bring? Does your customer KNOW it?You are a CPMR grad. Explain how that that benefits your customer. Explain your product mix that you created via line profitability analysis and why it is valuable for you to bring multiple solutions to your customer. Succession planning means your firm is around for the long haul. Strategic planning shows you are looking to the future and how to provide new and improved services.


I would argue that you should also be selling these same benefits to your principals (manufacturers). We often speak about account penetration. Do you have that same level of visibility at your principal’s office? You certainly should. If the CFO only sees your name when they sign the checks, perhaps they don’t understand exactly what that money pays for. The value you and your firm provide to the principal and the customer costs much more than either of them pay.


Don’t expect the monthly report to convey the value of your firm to the principal. TALK to the C-Level suites at your principals (CEO, CFO, COO, CIO). Tell them what you do every day. Make sure they know that your firm has many feet on the street sharing their story. You are an asset to the manufacturers you represent! And YOU are the only person that can explain that benefit to them.


If you have CSP graduates on your staff, be sure to share the associated benefits of that feature with your principals and customers, too. If you DON’T have CSP graduates on staff…why not?


The Certified Sales Professional is of the same caliber as CPMR, but its focus is sales. Understanding yourself and your customer. Learning the 8-step sales process gives each participant a clear map for each and every sales call. If you are still selling, you will appreciate the CSP program. We guarantee it. And yes, we put our money where our mouth is…if you don’t find value in CSP, tell us…we’ll refund your tuition.


You are the most versatile and useful product on your line card! 


So, again I ask, what are you selling?




Posted By: Karen L. Jefferson, CPMR, CSP
at 7/2/2010 10:51:00 AM



5/6/2010

EEOC Alert for Small Business Owners
The Equal Employment Opportunity Commission (EEOC) investigates and enforces employment laws. EEOC’s budget increased nearly $23million for 2010. Business owners should be aware of potential liabilities regarding employment practices and wage and hour claims, which outpace all other types of workplace class actions.

These common complaints filed with the EEOC:

  • Discrimination based on retaliation, race or age
  • Job-bias charges alleging discrimination based on disability, religion or national origin
  • Hostile work environment, harassment or sexual harassment

The EEOC believes the increase in applicant and employee claims are influenced by:

  • Greater employee awareness of their rights under the law
  • Greater public accessibility to the EEOC
  • Simplified EEOC intake process
  • Difficult economic conditions
  • Increased diversity and demographic shifts in the labor force

Have you examined how your company works with applicants, employees and termination policies? Are your practices based on lawful interviewing questioning? Do you screen for new employees and internal promotions based on qualifications and non-discriminatory criteria?

You will have areas of exposure if you are doing the following:

  • Improperly classifying employees as ‘exempt status’ (salaried) while they perform ‘non-exempt status’ (hourly) duties. (Wage and hour violation)
  • Withholding overtime pay to a ‘non-exempt status’ (hourly) employee when they work over 40 hours per week. (Wage and hour violation)
  • Asking questions relating to marital status, childcare issues, or how they will get to work. (Sex, race, national origin, or age discrimination)
  • Keeping I-9 information in personnel files. (Sex, race, national origin, age, or disability discrimination)
  • Denying a qualified 42-year-old female a promotion and choosing an equally-qualified 39-year-old male (Age or sex discrimination)
  • A manager teasing or complimenting an employee about their appearance (Harassment or sexual harassment)

Terminating a Canadian citizen instead of a U.S. citizen (National origin discrimination)

With the increase in funding, the EEOC will be stepping up their enforcement audits and systematic investigations this year. 

Reduce your exposure by knowing that…

  • Salaried, ‘Exempt status’ employees have a claim if they are doing the same work as hourly employees. You can be liable for unpaid overtime going back two years. (Wage and hour violation)
  • If your pay period is every two weeks, you must pay overtime based on time worked each week. An employee that worked 50 hours one week and 30 the next is due overtime pay for the 10 extra hours worked in the first week. (Wage and hour violation)
  • Asking about an applicant’s personal life is illegal and can result in a variety of claims. (Sex, race, national origin, age, marital status, pregnancy status, or parental status discrimination)
  • It is important to keep I-9 information separate from personnel files. The I-9 contains information on age, ethnicity, and race that cannot be used when making hiring, firing or promotion decisions. (Sex, race, national origin, age, or disability discrimination)

The dollar amount and number of employee claims against employers are on the rise with significant monetary risk to employers. The average cost to defend an EEOC claim is $140,000, excluding punitive awards. Reduce your risk of exposure and ensure a high performing and ethical company culture by doing the following:

  • Develop and follow practical workplace conduct policies – EEO/AA, Attendance, Alcohol and Substance Abuse, Performance Reviews, Time-Off, etc.
  • Develop clear employee hiring criteria - Policies for job posting, legal interviewing questions and training, pre-employment testing, uniform job descriptions, etc.
  • Perform a wage and hour audit to assure compliance with ‘exempt’ and ‘non-exempt’ laws.
  • Address employee disciplinary issues consistently - Insubordination, rules violations and theft of company property.
  • Train your employees about: sexual, racial, ethnic, and religious harassment or bullying.
  • Develop and consistently follow policies about corrective action, demotions, transfers, terminations and employee records retention.

HR Consulting Solutions is an outsourced Human Resources firm that can meet your HR needs, whether they are large, small or mid-sized. Mary McCuen has over 20 years experience in Human Resources. Discover your HR solutions at 303-717-7311 or Mary@HRconsultingsolutions.com




Posted By: Mary McCuen - HR Consulting Solutions
at 5/6/2010 5:23:00 PM



4/30/2010

Thank you for reading!
I am not a tech-head…nor am I an ignoramus. But sometimes I wish the internet had never been invented!


The behind the scenes stuff of websites can be very frustrating. Written instructions that seem to have been written by the proverbial room full of monkeys trying to replicate Shakespeare. Ugh! But there is a silver lining! The human technical support at GoDaddy.com is superlative! Open 24 hours is the first bonus. Second is their helpful attitude. Every time I have called (a lot) they stick with me until the situation is resolved.


I usually ask for a supervisor so I can tell them that the human tech staff is wonderful!


Wouldn’t it be nice if our customers told us when we were doing a good job?


Speaking of that…when was the last time you told a customer “Thank you!”? I sent a note this week to someone who referred a colleague to CSP. I appreciate it when people trust us with their professional development.


A simple gesture that makes a difference. I got an email back saying (paraphrasing) “Thanks for the note! I look forward to seeing the increased professionalism as a result of the program.”


Yes, our programs are terrific! And completion will benefit each participant. But it is important that our customers know we appreciate them!




Posted By: Karen L. Jefferson, CPMR, CSP
at 4/30/2010 5:44:00 PM



2/12/2010

Social Media
ERA offered a webinar today on social media. It was one of the most interesting webinars I have attended. Jamie Almond was knowledgeable and explained the benefits of social media in an understandable way. Thanks to Nicki Weiss of Sa1eswise Sa1eswise for pulling it together. 


Did you know you need to have three recommendations on Linked In before your profile is 100% complete?


Jamie also suggests that when you ask for connections on Linked In you should give them a reminder of why they know you, lest they say “I don’t know this person”.


Another did you know...did you know that if you get five “I don’t know this person” responses, your Linked In account is inactivated? What I do NOT know is if you are told that someone said “I don’t know you” and whether or not you are aware of being in the danger zone. Guess mama was right when she said don’t talk to strangers.


Jamie also indicates there are four types of communities four types of communities in social media: interest, help, relationship, and improvement. It is my hope that our various forums will meet all of those criteria in one fell swoop. In addition to this blog, MRERF has the following special interest groups:

CPMR on Linked In
CSP on Linked In
Women of CPMR on Groupsite
Mustangs on Groupsite.com
Twitter (KarenCPMRCSP)   


When it comes to social media you can create content or you can share content share content. Which do you prefer?


What are your biggest challenges with social media?


What are your biggest successes?


Have you had a resounding flop that you are willing to share?




Posted By: Karen L. Jefferson CPMR CSP
at 2/12/2010 12:56:00 PM



2/4/2010

2nd Recipient of the George Hayward CPMR Champion Trophy
George Hayward.  Who was he?  Well…the question really is: who is George Hayward? He was an exceptional person whose spirit/influence continues to live large in the professional and educational activities of at least 14 trade associations world wide.  That also includes the Manufacturers Representatives Educational Research Foundation (MRERF).  We – MRERF -- could not have custom designed a more enthusiastic cheerleader-supporter. 

I have been asked to “talk about George” as a background for awarding the George Hayward Championship trophy and designation.  That’s a daunting assignment.  I have tried to distill my comments to a few highlights but bear in mind this is only a summary of who he was and is.

Some attributes of George are:  He had a passion for raising the standards of practice for manufacturers representatives both in the field and in the office.  He was persistent and never gave up when he made a commitment.  He paid attention to details.  Above all, he cared about people and truly wanted each individual to attain their highest potential. 

What did George do?  Briefly…if that is possible…He started the United Sales Associates agency nearly 28 years ago after being engaged in various facets of the safety industry.  Now USA has 30 employees serving in 8 states representing manufacturers in that industry very effectively.

My first point was that George was an accomplished influencer – as well as an instigator of increased educational opportunities in many industry groups including Manufacturers Agents National Association (MANA), who appointed him as their International Development point man.  He went on to become a board member of the International Union of Commercial Agents and Brokers which provides the professional development umbrella for 450,000 agencies in Greater Europe with links to South America and Asia.  He was the first non-European board member for IUCAB and, I suspect, his level of intensity and commitment was somewhat unique in their experience.

Personally, I counted on George as a mentor and a valuable sounding board with down-to-earth advice and telling insight that was very helpful when working with volunteers and staff members in various organizations.  I always certain that George was being just as thoughtfully helpful to many other people as he was for me.

George was soon to become the Board Chairman for MANA after serving on their Board for many years.  He was also a guest speaker in the College of Business, Ohio State University.  The list of his activities and accomplishments as well as awards, is long. 

Throughout all his activities, George lived his convictions with a high degree of integrity.  He set – and maintained – a standard that all representatives firms would do well to emulate.  He was truly a Champion for the profession of Manufacturers Representative and the designation of Certified Professional Manufacturers Representative. 

Marilyn Friesen, Ed.D., CSP
Comments at the Jan. 2010 CPMR noon luncheon, Arizona State University




Posted By: Marilyn Friesen, PhD, CSP
at 2/4/2010 2:37:00 PM



1/27/2010

From the Manufacturer's Perspective - Are You an "A-Rep"?
Internally, in the rep world, we often segment (at least mentally) our line cards by the quality of our manufacturers. Everyone knows which lines are their A-, B-, or C-lines. Sometimes it is determined by volume, profitability, customer service, or even how many reports they require.

But have you ever considered what kind of rep are you? Are you an A-rep? B-rep? Or C-rep?

What makes an A-rep?

What distinguishes you from your peers inside your territory? Why are you better? Different? You may not be the biggest rep firm, but what benefit do you bring to manufacturers that are considering using your firm?

As we think about how to differentiate ourselves, it is important to think objectively. Think how the manufacturer sees you and compares you to your colleagues.

I think it is an interesting point to ponder.

I welcome your thoughts!




Posted By: Karen L. Jefferson CPMR CSP
at 1/27/2010 5:52:00 PM



1/12/2010

I Heart CPMR
I heart CPMR!

Each year is the same…I have a boatload of work to do in December during the run up to CPMR. It is controlled chaos as we pull together the final details. This year we have CPMR as well as a program specifically for manufacturers, which makes it all the more interesting.

Then during class time, I have the good fortune to be able to sit in any class that interests me. Good news, bad news…all the classes interest me! The challenge is prioritizing! Do I want to revisit the 9 Cell Matrix with John Schlachter? Or do I want to delve deeper in Line Profitability with Scott Lindberg to focus my thoughts for the case study tomorrow? Alternatively, I could experience the change leader in Doug Austrom’s class. Ah, the difficulties I face!

It is terrific to observe the attendees and see them grow more comfortable with their colleagues. Their to-do lists grow every day. Their connections deepen with every study session and bull session (and each round…Oohrah!). Their appreciation for what they are learning increases, too.

The Manufacturer’s Best Practices (MBP) program begins tomorrow. They have the opportunity to observe the morning session of CPMR 101 or 201. By having a better understanding of what CPMR, they know what good reps are capable of. By participating in MBP they are working to improve themselves, their company and their rep network. It will be another exciting day on the campus of ASU in sunny Tempe, AZ.

I hope net year you consider joining us. Whether you are a rep or a manufacturer, let’s talk about what you need. What will benefit you and your firm? How can MRERF help?

Another way to join us is the Certified Sales Professional (CSP) program. CSP will be in Raleigh (April), Denver (May), Minneapolis (Sept.), and Phoenix (Oct.). If you want to sell more effectively and profitably, you want CSP. Call me. We can talk about your questions, problems and opportunities (303.463.1801).




Posted By: Karen L. Jefferson CPMR CSP
at 1/12/2010 12:26:00 PM



12/8/2009

Jack Berman - A Legend in Many Industries
Jack was a Jack Benny look-alike (including the glasses). He was smart and funny. He wanted salespeople to be the best they could be. He created tools, he taught classes. He was a gentleman's gentleman. He played on his resemblence to Benny, crossing his arms and putting an open palm to his cheek.

Jack left a trail of improved sales teams in his wake and we are the better for it. Jack was a mentor to my father, Ed Lindberg. Our company used call reports since before I was old enough to put stickers on literature. Whether my dad refined and improved the call report with his circle, square, triangle "checkboxes", I don't know, but they are still in use today in my family. 

It was always a pleasure to see Jack at ERA conferences. Jack Berman's influence on my family goes far beyond how we sell. He created an atmosphere of sharing. Share your knowledge. Make every Rep firm a better firm. Help them when they are struggling. There is enough of the pie for everyone.

We should all strive to change the world like Jack Berman changed the world of sales.




Posted By: Karen L. Jefferson, CPMR, CSP
at 12/8/2009 10:48:00 AM



11/6/2009

Diversity! Try it! You will like it!

Did you see the bit about diversity in the newsletter? Do you have success stories about diversity in your company? Do you have fears about creating a diverse team? What are they?

I once had someone tell me that diversity was whatever you decided it was. Frankly, I don't believe that. I was in a group where they thought blondes and brunettes provided enough diversity. Heck, they probably counted the left-handed persons in the group and really thought they had ‘mixed it up.'

There is a great big world out there that looks and thinks differently than the we do. And I use the term ‘we' loosely. Look around in your industry...what do the players look like? Pretty homogenized, I imagine. If not, terrific, you are ahead of the game.

However, if your industry and your company would add diversity to our ranks, we create a more well-rounded team. A team that can approach problems differently, finding solutions that might not have been thought of before.

Diversity is not a dirty word. Neither is multiculturalism. It is reality. We live in a society that offers everyone a chance to make their dreams come true. America is the place where you can be anything you set your mind to. Opening ourselves up to the depth and richness of another culture is an easy way to expand your horizons.

I enrolled my oldest son in a French immersion school. From four years old through third grade, he did all of his school work in French. By third grade, he was dreaming in French...I know this because he talks in his sleep. And he was talking in French.By being immersed in another culture, my son has the mental flexibility to think like differently than I can. It is more than becoming bilingual (which is a good start), it is becoming truly bi-cultural.  His French was so well ingrained that when he spoke to strangers from France, they were surprised to know he was from Denver. His accent was from the south of France.

How many surprises can we create by opening up our workforce to people that are different from us? What customers are we missing because we literally do not speak their language? How many opportunities do we miss because our sales team thinks in a fairly homogenous way? What rewards await if we open ourselves up to the diversity that is available? What talent will we find when we look beyond the mirror and see the potential in folks who are different?

Whether it is age, race, gender, orientation, religion, physical ability, or country of origin the life experiences that these different people face will give our organizations depth like never before.

Please share your thoughts!

More resources on Diversity:

What is Diversity in the Workplace?
PowerPoint presentation on diversity

A norm we should all practice:
We accept open expression of our individuality and diversity within the bounds of courtesy, respect, and sensitivity.  We take pride in our collective achievements.  We honor our differences.  Paul Alivisatos - Interim Director, Lawrence Berkeley National Laboratory




Posted By: Karen L. Jefferson CPMR CSP
at 11/6/2009 3:32:00 PM



10/30/2009

Two Feet of Snow...Reminds Me of CPMR
 
It always surprises me that two feet of snow can fall without making a sound. You would think this much snow would go “clunk”. But it never does. It sneaks up on me.  First, it falls prettily and quietly.  Then, it slowly starts to accumulate, blanketing the grass with its glittering sequins. It was only when I was shoveling 14 inches of the fluffy white stuff that I realized it had ganged up on me. That the lovely snow had become an antagonist, bent on keeping me in my house.

Working from home, it was easy to find something to do after shoveling. Make a pot of coffee and make phone calls to warmer places to talk to prospective CPMR Candidates. We can all meet in Tempe, AZ in January. I can feel my feet getting warmer already.

Like a deep snow bank, we get stuck in our everyday routines and forget why we are doing what we are doing. Owners of Rep firms started their business because they had a dream. But sometimes the dream can become overwhelming when it becomes reality. Entrenched in day-to-day business, we forget that we need to step back and look, really look, at what we are doing. We need to examine how we can do it better. We need to talk to other Reps about how they tackled similar situations.

That is what CPMR is all about. Taking a look at our business (I speak as a Rep because I grew up as a Rep…it is in my blood) to see how we can improve it. Investing the time and money in ourselves and our firms will pay off in the long run. Just like shoveling every six inches instead of waiting ‘til it quits snowing. Breaking the work into smaller pieces, saves a lot of back breaking work later. CPMR breaks the work into smaller bits. Examining a portion of business every year. Making progress without wearing ourselves out.

Join us in January. It will be warm and we can use the experience of others to dig out from our own situations. MRERF guarantees that you will find value for your business in CPMR 101. If you do not, we will refund your money. In twenty years, no one has ever asked.




Posted By: Karen L. Jefferson, CPMR, CSP
at 10/30/2009 5:22:00 PM



9/25/2009

Get a Big Bang Out of CPMR
When I think about the programs we are putting together for Reps firms, Distributors and Manufacturers I get very enthused.


Our Certified Sales Professional is happening in Chicago in less than two weeks and we are STILL getting folks enrolling! It is a great time to do some professional development. And it is a GREAT program, too. If you attend CSP and are not pleased…we will gladly refund your money. Come try it!


Because we are good stewards of the Foundation’s funds, we are multi-tasking to the utmost while we are in Chicago. We are attending the ERA Diamond Jubilee Conference where they are celebrating their 75th anniversary. ERA is where the Foundation began in 1984.


Also in Chicago is the ISSA show (Jan/San industry), so I will walk the aisles of the show and talk to Reps, Distributors and Manufacturers to find out about their professional development needs. Another Rep group, is also having an event, so Susannah will attend.


Additionally, I have been invited to address BIG BANG!, a small Best Practices group meeting on Monday. This small group began as a CPMR study group in 2004. Apparently, they had a habit of visiting the Big Bang! bar in Tempe. Dueling pianos are the primary feature of Big Bang! And it’s a hoot! I have some pictures of my brother doing I’m a Little Teapot there from 2008 (Scott, Mom always told you to be nice to me!).


There MUST be something to these Best Practices groups! Two members of Big Bang! have both the CPMR and CSP designation.


This, too, can be you. Enroll in CPMR. Learn a ton about improving your Rep firm. Create a network of Reps across a variety of industries. Benefit from their knowledge for years to come.


For additional information on Best Practices you can also google Master Mind as promoted by Napoleon Hill a long, long time ago. Still a fresh idea!


Or, easier still, enroll in CPMR and we will help you start your own Best Practices group!


See you in January!

 


Posted By: Karen L. Jefferson, CPMR, CSP
at 9/25/2009 1:57:00 PM



9/16/2009

Rounding Up Mustangs... or Creating Our Mastermind Group
New, yet not. The Foundation has long been a proponent of Best Practices Groups. They are also called No Name Groups or Masterminds. Regardless of whether or not your group has a name or not, it becomes an informal board of advisors. Input from this group can have profound effects on your Rep firm.

The Foundation has created a group called Mustangs. It is for the younger set. Folks that are on their way up and want to shake things up on the way. They are full of enthusiasm. They enjoy what they do and they want to show what they can do.

The Mustangs have a website and a loose charter. The charter is to make Mustangs what they want it to be. Sort of Ghandi-esque…”Be the change you want to see in the world.”

My job is to provide a platform and a group of folks to start it. The Mustangs will make it useful to the other members.

If you know someone that is Mustang material, encourage them to check it out. This may be you. This may be your “heir apparent”. This may be your competitor. Or a colleague from another industry. They will be glad you helped round 'em up!




Posted By: Karen L. Jefferson, CPMR, CSP
at 9/16/2009 11:54:00 AM



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