Join us to mark the platinum anniversary!

Building Sales Professionalism Through Certification 

MRERF is your solution to creating a better salesperson, a better Independent Manufacturer's Representative firm, and even a better Manufacturer. When you participate in our programming, you are building sales professionalism through certification.

Certified Professional Manufacturers Representative (CPMR)

The CPMR program is executive education for firm owners or managers, current or future. Participants spend five days in January at Arizona State University for three successive years. The curriculum delves into managing multiple generations, principal relationships, line profitability, succession planning, and much more. Of equal value is the cross-industry networking that helps identify trends in other sectors that may soon be headed to your industry.  

Money back guarantee if you leave CPMR 101 without value for your firm or ideas for business.  

Certified Sales Professional (CSP)

CSP is a program your salespeople will be glad they attended! Anyone calling on customers will find great value in the program. Three days of instruction, interaction and role-play will energize attendees and increase their productivity and profitability.  After the written and verbal exams, successful graduates will thoroughly understand the consultative selling process. The cost of the program and time away from the office will quickly be recouped when graduates put the program tenets into practice.

 

The CSP designation stands alone, or complements the CPMR designation nicely. Business creation, effective goal setting, time and territory management, and much more are covered in this intense, interactive program.

 

If you are in sales, you want this course!     

For manufacturers - Managing Your Manufacturers Representatives Network (MMRN)

Manufacturers need support, too. While this occasional programming does not result in a certification, it does create manufacturers that understand how to best use their independent representative network. The program addresses issues such as the value of outsourcing, guidelines for field/factory visits and trade shows; evaluating the relationship, and much more.  

Introducing the Manufacturer's Program

·          Value of Outsourcing

·          Cost Analysis: Outsourced vs Direct

 

Beginning the Relationship

·          Evaluate Prospective Agents

·          Negotiate Contract

·          Create the Team Together

·          Support the Organization

 

Getting the Most Out of the Relationship 

·          Planning the Business Year

·          Introducing New Products

·          Being an Effective RSM

·          Improving Field Calls, Factory Visits and Trade Shows

·          Understanding Your Competition

·          Using Advisory Councils

·          Avoiding the Most Common Mistakes

 

Evaluating the Relationship

·          Handling Line Conflict Guidelines

·          Evaluating the Rep Agency

·          Evaluating the Manufacturer

Contact MRERF if you want to participate in MMRN or have manufacturers that should be invited.